Increasing broadband costs for online media companies are showing no signs of abating in the today’s ever increasing Internet-centered world. Fact is, for technology companies delivering online media content over the Internet, traditional server based delivery networks are plagued with high upfront capital expenditures to build out data centers in every region where content is intended to be viewed. This is where ReelTime.com‘s Intelligent Rapid Distribution System (IRDS) come in.

IRDS was created with the sole end-goal of completely “reinventing the way video is delivered over the internet by major video portals such as ABC, Netflix, Vongo, Cinema Now, Movielink and even Google’s YouTube,” says CEO Barry Henthorn.

At present, the company has secured content distribution deals partnerships with Sony Entertainment, LG Sports Marketing, Lightworks NxT and Laguna Productions, TruBlu/At&T and Disney.

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