Retrevo, Inc., the matchmaking service between consumers and electronics that simplifies people’s relationship lifecycle with electronic products, has secured $8 million in a second round of institutional funding. This round was led by Alloy Ventures and Norwest Venture Partners (NVP) and will be used for product development, partnership expansion and consumer marketing.

Retrevo has created a totally new paradigm for how consumers find, buy and use electronics. The Retrevo Product Advisor is the first of its kind that empowers consumers to not only find products with the best community sentiment but also shop for products by value and find those products that deliver the best bang for the buck. Consumers quickly gain knowledge and confidence before walking into a retail store or purchasing products online.

Retrevo also helps consumers decide when it may not be the best time to buy, such as with high definition DVD players. While Toshiba and NEC have folded their HD DVD format, finding good values on Blu-ray DVD players from Sony, Panasonic, Philips or others are still few and far between.

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