Rock The Vote, AT&T and FunMobility announced the launch of downloadable mobile content to help encourage young people to leverage their voting power in the political process. Rock The Vote’s mobile campaign in partnership with AT&T, brings together popular music, artists and mobile technologies to engage today’s youth with the political process.

FunMobility has created a robust catalog of made-for-mobile downloadable wallpaper, branded with the Rock The Vote logo, for mobile users to demonstrate their support in the upcoming election.
Exclusive Rock The Vote mobile election campaign content can be downloaded from the FunMobility’s FunScreenz application, on your AT&T phone within AT&T MEdia Mall or at rockthevote.funmo.com. 

FunMobility’s direct-to-consumer website, FunMo.com, will power the Rock The Vote mobile storefront.  FunMo.com enables users to create graphics and animations to personalize their phones, connect with others within the mobile community, share mobile photos, and browse thousands of original wallpapers and ringtones.

I don’t know. I highly doubt if a mobile campaign on political awareness would be effective especially to the youth. Rock The Vote, AT&T and FunMobility should be more creative than this. Also, this campaign would cost you money on some mobile rates and make whoever some cash.

Related posts:

1. FunMobility releases MoMoney for bloggers and publishers
2. YouTube, PBS is asking you to “Video Your Vote”
3. FunMobility launches user-generated ringtone app for iPhone
4. Clinton asks supporters to vote for official campaign theme song
5. Rock.com picks Outblaze for social networking service

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