Socialwise, Inc. has secured an agreement with RockYou, creator and distributor of widgets and applications that reach more than 100 million monthly users on Facebook and MySpace, and other major social networks. The agreement will enable RockYou to utilize the Socialwise Group Gifting Platform and the BillMyParents payment system.

First to be integrated will be Birthday Cards, a popular birthday calendar and event application on Facebook. Birthday Cards has more than 8 million registered users and is one of RockYou’s top applications. Birthday Cards currently generates hundreds of thousands of birthday alerts each week. This integration will allow Birthday Cards alerts to invite friends and family to conveniently contribute to a group gift card facilitated by the Socialwise Group Gifting Platform.

Also being integrated into Birthday Cards will be the new Socialwise payment system, BillMyParents. This feature will make it easy and convenient for teens and young adults to make contributions to a group gift alert sent by Birthday Cards. The number of alerts is expected to grow substantially, creating multiple opportunities for both companies to generate revenues from the sale of group gift cards.

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