Ever notice that entire Websites can be built around what could be said in three words.

For example, the new Running of the Bulls dot com. I can sum it up in four words: ‘Don’t do it, idiot.’

Running from July 6 – 14, 2008 in Pamplona, Spain, organizers are anticipating approximately 1 million revelers.

Tour company Spyns which books trips in the area says that demand to attend the event, despite numerous warnings, continues to grow on a year-by-year basis.

Running for a half-mile, 15 bulls will navigate through Old Pamplona’s narrow, cobblestoned streets. The run is held seven times a year during a one-week stretch.

The dangers of this once-in-a-lifetime thrill are outlined on the new Website, along with videos that might discourage (or encourage!) you to attend.

So let me get this straight: the people behind the Website want to warn you about the dangers of the bull run, yet book a package to let you check it out.

Weird.

If you decide to run, good luck. I’ll be sitting in the gradas with my puntilla.

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