SavvyAuntie.com announced its beta launch as the first online resource and community for Aunts. The site, which is free to join, is the only one to provide expertise designed specifically for Aunts, gifts for their nieces and nephews, activities and a community where Aunts can connect and share their experiences.

The launch of SavvyAuntie.com comes at a time when the traditional landscape of American women is shifting. “The image of ‘Woman’ as a mom with 2.1 kids is radically changing,” says founder and CEO Melanie Notkin. “It’s estimated that today, non-moms represent 50% of American women, and that number continues to grow.”

Dubbed a ‘parenting site for non-parents,’ SavvyAuntie.com provides numerous ways for Aunts to connect and become savvier about kids and what kids love, so they no longer have to rely on a mom or a parenting guide for advice. Through Expertise, Activities, Gifts and Community designed just for Aunts and their perspective, the site provides all the tools Aunts need to get savvier and share their savvy knowledge with other Savvy Aunties.

But do we really need a site for aunts? Also, how about uncle?

Related posts:

1. SavvyAuntie.com launches online gift guide for non-parents
2. Disney launches social networking community for parents
3. Grandparents.com launches community for modern grandparents
4. Cellufun launches ‘Merry Mobile’ gaming experience
5. AOL launches online destination for parents

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