User-generated fashion content publisher MyItThings.com, has launched the “It” Designer Contest for aspiring designers.

A team of fashion industry experts including “Project Runway” alum Malan Breton, the former Editor-in-Chief of Life & Style Sheryl Berk, C Magazine Executive Editor Nathan Cooper, Designer Keith Lissner, and MyItThings Editor-in-Chief and Co-Founder Yuli Ziv, will weigh in on the results and help discover new emerging talent

Entrants are invited to show off their pieces online for a chance to win the grand prize. Entries can be submitted through July 15. Each designer is asked to submit five previously created looks. Site users will vote for their top 10 favorite designers. Then, the three finalists will be awarded $1,500 to work on their looks for a Spring 2009 collection.

This effort will be documented on the MyItThings.com social platform through blogs, videos and pictures so that fans can keep up with their favorite designers’ efforts. A runway show will be conducted in October in New York City, which will allow the three finalists to show off their work in a professional runway show.

The final winner will be chosen by a combined vote, which is 50 percent by the judges and 50 percent by the MyItThings.com community. A $5,000 grand prize, as well as exclusive collection sale on MyItThings.com, will be awarded to the winner.