Vantrix announced that SendMe Mobile has selected the Vantrix Store Optimizer mobile content delivery solution to streamline the publishing of video, ringtones, wallpapers and other mobile media on SendMe Mobile’s storefronts, and to extend the reach of its content catalog to virtually every mobile phone in the US.

With Vantrix Store Optimizer, SendMe Mobile can maximize revenues from highly perishable mobile content by reducing its time to market and ensuring that all titles are compatible with the broadest range of devices. Vantrix allows SendMe Mobile the flexibility of optimizing and caching in advance the most popular content titles for a wide range of phones, while dynamically optimizing the long tail of titles for the less common devices in real time as consumers download the content. With Vantrix Store Optimizer, SendMe Mobile can simultaneously realize operational efficiencies and improve content quality, no matter the type or format of the media at play.

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