Profile and reputation service SezWho announced feed incorporation for BlogCatalog, new customization features for its universal profiles, and partnership with Instablogs.

Unlike comment replacement services, SezWho does not manage comments. Instead, the service provides universal user profiles, which improve user engagement and user-based content discovery, thereby increasing site traffic.

SezWho will bring reputation management and universal profiles and content to readers, connecting personal brands and expertise from across the social web into one online portfolio. Instablogs readers can now rate posts and user-generated content on Instablogs and across other SezWho-enabled social media sites, including blogs, discussion forums, and bulletin boards.

SezWho’s sophisticated reputation engine tracks the ratings of participants across conversations and displays that activity in the participants’ universal profile. This will help Instablogs’ readers find relevant content more quickly and improve the visibility of the network’s citizen journalists.

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