“Simple is better” not applicable to Google Korea
Apparently, Google’s popular “simple is better†Web search engine design is not effective in South Korea. Given this scenario, Google Korea will adopt a multi-column and graphic-rich style to be more marketable. In short, it will go ala Yahoo!
Just like Baidu.com in China, Google have a hard time competing with local search engines such as Naver.com and Daum.net. Even its video-sharing giant YouTube is behind the local players.
The search engine giant must be desperate for it is rather rare for them to move away from its global strategy. Still, Google’s International Project Manager Jung Ki-hyun this new design is not a “Korea-only project†and there are plans to implement this system to other language versions.
via The Korea Times
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