SiteSpect releases Mobile Web Optimization
SiteSpect, Inc. has unveiled new Mobile Web Optimization
SiteSpect’s Mobile Web Optimization solves the problem of device compatibility because it is the only multivariate testing and behavioral targeting platform that works with all mobile devices. The SiteSpect solution does not require JavaScript or cookies, and is able to test and track behavior across any type of content including WML, HTML, CSS, streaming media, and more. This capability enables mobile site operators to non-intrusively test variations of any content and track visitor behavior, revealing which versions are most engaging and persuasive. As a result, mobile marketers are empowered to achieve their goals of increased conversion, registrations, and end-user adoption of self-service functions. The SiteSpect optimization approach is unique in the industry in that no changes are made to the actual content being tested. Unlike the alternatives, SiteSpect does not require any changes to underlying software, WML, or HTML code that drives mobile content sites. In addition to working seamlessly with any mobile device, site architecture, or content management system, SiteSpect’s solution eliminates the need for ongoing IT or web design involvement before, during, and after running tests. The net result is that mobile web marketers are able to focus on achieving optimization goals and derive an unprecedented level of data accuracy, all while saving precious time, money, and resources. Related posts:
What do you think?