Independent social media advertising network Socialmedia.com announced a new method for segmenting social application audiences called Appographics. Traditional market segmentation techniques rely upon geographic, demographic dimensions to categorize audiences into segments targeted by advertisers. These traditional segmentation techniques do not enable marketers to properly target audiences based upon the type of applications and how they are being used. With over 25,000 “apps” on Facebook alone, Appographics enables targeting around the type and purpose of app being used, aligning the marketer’s objectives with the appropriate Appographic segment.

Advertisers including Universal Music Group have embraced Appographic targeting as a way to fine-tune creative to fit specific interests and application categories.

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