Specific Media acquires European ad network Adviva
Specific Media has entered into a definitive agreement to acquire all the assets of Adviva, a display advertising network in the United Kingdom. The combination of Specific Media and Adviva in the UK gives brand advertisers an opportunity to combine massive reach with every method of targeting to produce the results they are looking to achieve. The Adviva acquisition marks Specific Media’s entry into the European market, giving the company a strong start on global expansion. The deal was closed for an undisclosed amount.
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