Starbucks enters social networking space
Starbucks announced the extension of its community beyond the doors of its stores with the launch of MyStarbucksIdea.com.
The site is Starbucks’ first online community and enables customers to share their ideas, engage in conversations and play a role in shaping Starbucks future. This new community seeks to strengthen Starbucks connection with customers by:
• Establishing a meaningful dialogue between and among community members and Starbucks, extending the coffeehouse experience outside store walls;
• Creating a new space for customers to share ideas and be part of shaping Starbucks in the future; and,
• Building an open forum to share the Starbucks story in a way that fosters authenticity, transparency and leadership in conversations about Starbucks.
The new website also features an area called Ideas Into Action where customers can track the progress of ideas that Starbucks is working to bring to life. Starbucks is also launching a site for Starbucks partners to share their ideas and engage in conversations.
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Wow, who would have thought. I guess it was only a matter of time.
By Jaxson Smith on March 20, 2008 5:32 pm
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By Jaxson Smith on March 20, 2008 5:33 pm