Study reveals video and Web 2.0 are helping companies increase collaboration
Cisco released a study on the use of video and Web 2.0 technology in businesses worldwide. The study revealed that as consumer adoption of video and Web 2.0 has grown, companies are increasingly interested in using video to help grow their businesses, reach new customers, increase collaboration between their employees and look for more environmentally conscious means of communicating. More than half of the 850 corporate information technology (IT) decision makers surveyed say they are using video and Web 2.0 tools today. Another 25 percent said they are exploring such tools. However, nearly all those surveyed said more needs to be done to ready the network before they can implement video and Web 2.0 technologies to support organization-wide communication and collaboration.
Video and Web 2.0 technologies such as blogs, Wikis, telepresence and web conferencing are helping companies to keep pace with rapid market changes. Nearly 30 percent of companies surveyed reported that the primary business reason for investing in video and Web 2.0 tools is to address the demand for innovative products and services from their customers. The desire to be more environmentally conscious (26 percent) was also reported as a consideration in rolling out video applications.
The new study includes responses from more than 850 corporate IT decision makers from companies with more than 1,000 employees in seven countries: the United States, United Kingdom, France, Germany, India, Russia and Brazil. The research was written and analyzed in the fall of 2007 by an independent international third-party market research firm, Illuminas.