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Social networking sites continue to grow its niches as many members share different passions and hobbies. Now, there is another startup aimed exclusively for everyday athletes.

Named Sweat365.com, it provides comprehensive support and free tools for athletes such as its patent-pending integrated fitness tracking tools, training information, training plans, race and event calendars and community forums.

The timing is really impeccable since many people are now into workouts to cut down the extra calories consumed during the holiday season. Also, fitness and health are almost always included in New Year’s resolution.

Since most athletic activities are social by nature, this is a venue to share tips, experiences, insights and inspiration to produce better results and achieve our fitness goals.

“Phil and I created this community as a practical, easy-to-use tool to help people achieve their fitness goals,” said Hefta-Gaub, Sweat365 chairman and CEO. “Historically, at the beginning of the new year millions of people resolve to lose weight and get in shape, only to discover that keeping this commitment seems to get harder over time. As two former couch potatoes, now devoted to being healthy and fit, we decided to create an innovative environment that helps motivate and inspire people to change their lives for the better, through the support and encouragement of their peers.”

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