The Weather Channel today launched its Help Make Every Day Earth Day initiative. The campaign encourages green enthusiasts to answer the question “What are you doing to help save the planet?” via user-generated content including photos, text and 30-second videos. The Weather Channel will showcase select user-generated entries that express ideas and solutions about helping the environment on-air and online.

Participants can upload their material to an entry page at weather.com/forecastearth, or theweatherchannelkids.com. Adults and children aged 13 and older are eligible to submit content. The Weather Channel will begin running selected user-generated “green-ettes” in March on the network as well as online, and increase their frequency leading up to Earth Day on April 22.

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