TheStreet.com, Inc. has made a strategic investment in Geezeo, a web-based personal finance, as it continues its expansion within the money category.

Geezeo combines free, easy-to-use online personal finance tools with the power of social networking to provide the resources and motivation consumers need to achieve their financial goals. Geezeo allows users to instantly and automatically track bank accounts and credit card balances, as well as investments, mortgages, student loans and auto loans. The Geezeo platform connects to more than 6,000 financial institutions and boasts bank-level security precautions to ensure the safety of user data.

In addition to giving users a single platform to access all of their financial information, Geezeo offers a tagging functionality that makes it easy to create budgets, track spending, set financial goals and interact with a community dedicated to improving financial habits.

In addition to allowing users to create customizable budgets, charts and e-paper trails on their spending habits, Geezeo also gives its users the ability to “know on the go” with rich mobile functionality. Geezeo users can instantly find out anything from how much money they have in their checking accounts to how much they have spent on coffee this month with a simple text message.

TheStreet.com expects the partnership to drive traffic, revenue and user engagement, while further positioning the company as a superior destination for all things related to money.

TheStreet.com’s investment in Geezeo includes an initial investment of $1.2 million for an approximate 13% interest in Geezeo and the option to purchase the company based on an equity value of $12 million at any point over the next year.

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