Thumbplay has raised $18 million in new capital through a Series E round that was led by Brookside Capital Partners, the public equity affiliate of Bain Capital, and Cross Creek Capital, a private equity affiliate of Wasatch Advisors.

Thumbplay plans to use the new capital to expand its direct-to-consumer product offerings, in addition to further developing the tools it provides content owners, creators, publishers and brand marketers. The company also plans to accelerate its strategic growth plans and to expand internationally in 2008 to meet the growing demand for mobile entertainment content around the world, including the possibility of identifying potential acquisitions that will help advance its leadership position in the worldwide mobile content industry.

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