Ticketmaster and MLB extends multi-year ticketing partnership
Ticketmaster MLB Advanced Media LP (MLBAM), the interactive media and internet company of Major League Baseball (MLB), announced the extension of their existing multi-year ticketing services contract. Terms of the agreement were not disclosed.
The new agreement provides Ticketmaster with the continued right to sell tickets over the internet on behalf of individual MLB teams for which Ticketmaster provides exclusive offline primary ticketing services. Baseball fans continue to display an unprecedented demand for purchasing tickets online as a record 27 million were sold in 2007, a 17 percent increase from the previous mark set in 2006.
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