The Timberland Company and social media start-up Changents unveiled a new online experience where ordinary people can team up with extraordinary environmental “Change Agents” from around the world to advance the green revolution together.

On the new Changents Beta site, Change Agents will broadcast their firsthand experiences from the field through blogs, videos, photo albums, Flickr photo streams, phoned-in podcasts, Twitter dispatches and more. Participants can back a Change Agent by assuming the roles of “Fan” (a shout-out of support), “First Responder” (being on-call if their Change Agent gets in a pinch), “Buzz Builder” (promoting their Change Agent’s stories and Action Requests through viral sharing), “Angel” (helping fill their Change Agent’s piggy bank) and “Advocate” (influencing policy makers with respect to their Change Agent’s cause).

On ‘Earthkeepers powered by Changents’, a custom environmental program developed in partnership with Timberland, participants will be able to follow and interact with five extraordinary Change Agents, dubbed, “Earthkeeper Heroes.” They include: The Big Green Bus (12 Dartmouth University students crisscrossing the country this summer in a tricked-out Harvester school bus converted to run on waste vegetable oil); The Canary Project (an artist couple conveying the story of human-induced climate change and potential solutions through visual media, events and artwork); Agent 350 (a recent college grad and his scrappy team in a mad-dash sprint to build a global, online/offline climate action movement from scratch); Reverb (a group of rock and roll road warriors greening the summer concert tours of the Dave Matthews Band, John Mayer and Maroon 5/Counting Crows while engaging fans around environmental sustainability); and POWERleaper (digests from a 23-year old designtrepeneur who has created the blueprint for urban flooring systems that generate electricity from human foot traffic). In addition, users will be able to participate in the Earthkeeper Heroes contest by nominating themselves or others to compete for a chance to join the ranks of this amazing group.

Related posts:

1. MakeMeSustainable launches social network, promotes environmental awareness
2. Change.org aims to turn Facebook into a vehicle for political change
3. Yahoo goes Green
4. MSN adds green channel
5. Heroes goes online to keep viewer interest

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