TurnHere Inc. and InterContinental Hotels & Resorts launched new Web marketing and distribution initiatives that build upon their original online video agreement from October 2006. The initiatives are designed to extend the reach of the InterContinental Concierge videos beyond InterContinental Hotels & Resorts’ Web properties by distributing the videos to various lifestyle and travel sites, and syndicating the branded content across prominent search engines.

TurnHere will be producing shorter snapshots of the original videos featuring the popular recommendations of restaurants, shopping destinations, tourist attractions and notable merchants located in and around InterContinental destinations across the globe. The video snapshots as well as the original videos will be delivered to a host of lifestyle and travel blogs, including the InterContinental Travelogue blog. All videos will also be syndicated across various video Web sites and search engines, including AOL, Google, MSN, Veoh, Yahoo! and YouTube through TurnHere’s extended distribution and placement program.

Under the terms of the initial agreement, TurnHere produced short films for each of the brand’s 153 hotels and resorts around the world. All videos are narrated by a local InterContinental Concierge and feature their perspectives on a specific InterContinental destination. To watch the videos, visit: www.intercontinentalvideo.com.

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