VideoEgg extends engagement-based solution to mobile
VideoEgg has introduced AdFrames for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFramesâ€™ mobile distribution as a measurable way to reach highly engaged consumers.
VideoEgg will offer mobile distribution across both applications and web pages on the iPhone, and over time extend to other mobile platforms and devices. The mobile distribution channel is offered as part of VideoEggâ€™s comprehensive ad platform and will be included as a standard option on all large campaigns. The pricing model is based on cost per engagement (CPE), which delivers accountability and unmatched insight into ad effectiveness. Rich media ads are served for free and advertisers pay only when a user engages, providing a risk-free method to distributing highly targeted brand content.
With AdFrames for mobile, publishers can now partner with VideoEgg to effectively monetize content across this medium. Launch partners from top application developers and platforms including SGN, Jirbo, FlipSide5, Optime Software and Mobclix will deliver advertisers wide reach across 35 percent of the top 20 most popular free iPhone applications such as GasBag, Hangman, Scribble, iGolf, TouchHockey, Tic Tac Free and MarbleMash.
To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/iphone.
To see AdFrames for mobile in action, check out the video at: http://www.vimeo.com/2271428.