VideoEgg unveils measurable and feature rich online advertising model in UK
VideoEgg, Inc. has introduced AdFrames, a performance-based ad offering designed specifically for brand advertisers. This innovative, feature rich model provides a more measurable way for advertisers to create high value engagement in social spaces, video and gaming environments.
AdFrames offers the brand advertiser measurable approach to advertising with a pricing model based on cost per engagement (CPE). This unique method delivers accountability, unmatched insight into ad effectiveness, and guarantees ad spend success. Ads are served free of charge, and advertisers only pay when a consumer engages with their brand content, providing a risk free means to distributing highly targeted rich media content.
“Around half of the U.K. population is now using social networks, generating 170 billion page views in 2008 alone. Yet, despite this phenomenal usage, social media has proved notoriously difficult to monetise,” said Dan Cryan, Senior Analyst at Screen Digest. “VideoEgg has created a solution that can potentially address the issues surrounding advertising and social media. The key here will be turning passive advertising into a creative-driven interactive experience that can mutually benefit advertisers and web site owners in highly interactive online environments.”