LiveWire Mobile, a global provider of managed personalization services for mobile operators, announced that Vodafone Portugal, a leading Portuguese telecommunications provider, has selected LiveWire Mobile as its partner to provide complete ringback tones services. The selection of services will enable Vodafone Portugal to provide its customers with advanced ringback service features powered by LiveWire Mobile’s Infuse Personalization Platform and Achieve Marketing Services program.

LiveWire Mobile is upgrading Vodafone Portugal’s existing platform to leverage LiveWire Mobile’s newest market-leading features and to pave the way for future ringback services. LiveWire Mobile’s Infuse Personalization Platform, a complete end-to-end service delivery platform, will power a complete personalization capability and an improved mobile experience for Vodafone Portugal customers.

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