Global Cricket Ventures announced the launch of Cricket.com Fantasy Cricket to coincide with the start of the 2008 India-Australia cricket series in India.

This is the first major product launch at Cricket.com, which is being developed as the premier DestinationHub for the world’s more than one-billion cricket fans. Fantasy Cricket has already registered more than 750 team entries in the first 24 hours of operations as a result of the immense global popularity of cricket and the large amounts of direct navigation traffic to Cricket.com, the world’s most intuitive online cricket brand. Going forward, Cricket.com Fantasy Cricket will be tailored for use on mobile devices and all major social networking communities, and follows the successful launch of GCV’s Facebook Fantasy Cricket in spring 2008, which became the leading fantasy cricket program on Facebook.

The first Cricket.com Fantasy Cricket competition will run through the calendar month of October 2008. The winner of the inaugural fantasy cricket competition will receive an Xbox 360.

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