With corporations finally acknowledging the considerable buying power of the gay community ($712 billion in 2008, according to Witeck-Combs Communications), an innovative new company, Pink Banana Media, has sprung up to help these corporations, large and small, market their services directly to this powerful segment of the population.

Founded by President Matthew Skallerud, a leading gay business expert for almost 15 years, the first-of-its-kind company was started with the purpose of consulting with corporations on the most effective ways to have their product or service strategically placed in front of the eyes of the LGBT community through methods such as gay & lesbian social networking, marketing and advertising.

Working closely with client products or services, Pink Banana Media helps promote its clients to the online gay community through utilizing such Web 2.0 services as Facebook, Myspace, YouTube, Flickr Photos, IGoUGo.com, TripAdvisor.com, and Blog creation.

In addition, Pink Banana Media also specializes in strategic online media placement, meaning that not only does it use Web 2.0 marketing, but also traditional marketing, including banner advertising and e-mail marketing. The company will match any products to the online gay community by targeting specific regions and themes such as travel and sports, for example.

Related posts:

1. AOL and Zed announce global marketing partnership
2. Alloy Media + Marketing launches youth ad network reaching over 17 million
3. Online consumers consider environmental consciousness an important company trait– DoubleClick Performics
4. FemaleAdvertising.com launches as female buying power and online usage increases
5. HipCricket launches first-ever comprehensive Hispanic mobile marketing network