WPP’s investment arm, WPP Digital, has acquired a minority stake in HDT Holdings Technologies Inc., a rich media advertising and technology company. HDT was founded in 1999 and has offices in Shanghai, Beijing and GuangZhou, employing over 270 people.

HDT has a broad product portfolio, including iCast, a rich media ad-serving product with distribution agreements with all major portal and vertical sites in China; iStreaming, a video ad-serving product which has distribution agreements with all major video sites in China; iFocus, a contextual targeting advertising product; and T2C, an advertising network with over 200,000 sites delivering 150m page views per day.

WPP joins existing investors CA-JAIC China Internet Fund, Cheng Wei Ventures, Manitou Ventures and Sequoia.

Related posts:

1. News Corp.’s Fox takes majority stake in online video network utarget
2. Pittsburgh Pirates CEO takes a stake in Gather.com
3. China YouTV’s JV partner participates in digital music download market
4. Will China win the porn war?
5. IAC to spend $100 million in China

Do you like this article? Submit it to Blogosphere News!