WPP’s investment arm, WPP Digital, has acquired a minority stake in HDT Holdings Technologies Inc., a rich media advertising and technology company. HDT was founded in 1999 and has offices in Shanghai, Beijing and GuangZhou, employing over 270 people.

HDT has a broad product portfolio, including iCast, a rich media ad-serving product with distribution agreements with all major portal and vertical sites in China; iStreaming, a video ad-serving product which has distribution agreements with all major video sites in China; iFocus, a contextual targeting advertising product; and T2C, an advertising network with over 200,000 sites delivering 150m page views per day.

WPP joins existing investors CA-JAIC China Internet Fund, Cheng Wei Ventures, Manitou Ventures and Sequoia.

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