After dangling the idea of Wall Street Journal becoming a wholly free online newspaper, News Corp Chief Executive Rupert Murdoch opted to continue the subscription system at least for now.
Murdoch is going against the grain for many online publications have abandoned the pay-for-access system to generate better revenues through online advertising. According to a news report, he believes this is the right course for WSJ because this firewall â€œcreates an elite audience of high-income business-oriented readers whom advertisers pay a premium to reachâ€.
It is somewhat disappointing for many avid readers of online newspaper. If it thereâ€™s any consolation, WSJ will continue to give free access to some of the so-called â€œcommodityâ€ materials including videos, opinions columns and other finance-related articles.
But those â€œreally specialized (material) giving the greatest insightsâ€ will remain a subscription service.