Yahoo! Inc. has acquired Maven Networks, Inc. to expand state-of-the-art consumer video and advertising experiences on Yahoo.com and Yahoo!’s network of video publishers across the web. Under the terms of the agreement, Yahoo! acquired Maven Networks for approximately $160 million.

Maven’s platform is currently used to manage, distribute and monetize premium online video content for over 30 major media companies, including Fox News, Sony BMG, CBS Sports, Hearst, Gannett, Scripps Networks, and the Financial Times as well as hundreds of their affiliates. Together they represent one of the most robust video platforms in the industry.

The Maven video publishing platform enables publishers to deliver state-of-the-art consumer video experiences through simple media management, workflow and flexible media players. Maven also enables publishers to increase video ad inventory and revenue through a dynamic advertising insertion engine, sophisticated inventory management, reporting tools and advanced ad formats.

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