Yahoo! Inc. is introducing Yahoo! Search BOSS (Build Your Own Search Service), a new open web services platform which gives third parties an unprecedented level of access to Yahoo! Search Technology, including the ability to re-rank and control the presentation of web search results. Yahoo! Search BOSS, available today as an API in beta, enables developers and companies to build world-class custom search experiences and disrupt the search industry.
BOSS provides developers and companies an unprecedented level of access to its algorithmic search infrastructure without incurring the significant costs required to build Web-scale search experiences. By using the BOSS platform, partners have the opportunity to provide industry leading search results. BOSS allows for control over the presentation and ranking of web search results as well as unlimited queries per day. Its framework allows developers to blend Yahoo! Search results from web, news and image indexes with any data source from across the web. Over time, other Yahoo! Search indexes will become available.
Over the next several months, a BOSS monetization capability, using Yahoo! search advertising and potentially other models, will be made available for partners and developers to create a search revenue stream for their business.