Yahoo! Inc. announced the launch of Yahoo! Shine, a new website for women that aims to provide the information most relevant to their daily lives. The site offers nine categories ranging from Fashion & Beauty to Parenting, and will feature content from many of the most popular lifestyles publishers, including CondÃ© Nast Publications and Hearst Corporation.
The new site will help create a better experience for women within the age group of 25-54, while providing Yahoo! advertisers with a single lifestyles destination to reach this coveted demographic. Yahoo! Shine brings together the resources of several existing Yahoo! sites, including Yahoo! Food and Yahoo! Astrology, and will incorporate content from Yahoo! Health. Bringing these resources together is an example of Yahoo! Media’s focus on building larger category sites for mass audiences, rather than focusing on niche topics and smaller audiences.