Yahoo! Inc. has inked a multi-year agreement with Walmart.com for online display and video advertising. The agreement enables Walmart.com to leverage Yahoo!’s advertising platform to present new offers to online customers. Yahoo! also becomes the exclusive portal to resell Walmart.com’s display inventory.

Yahoo! will bring its extensive network of leading brand advertisers to Walmart.com and serve as the primary marketing and sales channel for the site’s display and video advertising. Yahoo! will also apply its industry-leading ad-serving, targeting and inventory management capabilities to power ad pricing, targeting, delivery and reporting for Walmart.com. The site will ultimately become a participant in AMP! from Yahoo!, the recently announced advertising management platform that will become available to publishers later this year.

It is good that Yahoo is moving forward and setting aside acquisition distractions. Efforts like this is what they need.

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