YieldBuild and Chitika announced a partnership that would support Chitika’s Premium Ad service within YieldBuild’s Publisher Solutions product, a deal that benefits both publishers and advertisers.

The partnership will allow interested publishers using YieldBuild Publisher Services to employ Chitika’s Premium ads to more effectively monetize their site content. Publishers will see their page revenue increase as their existing inventory has access to another high-quality ad network optimized by YieldBuild.

Chitika’s patented ad-targeting platform delivers ads targeted to end-users’ search queries, providing extremely relevant ads at high eCPMs. That, coupled with Chitika’s virtually unlimited ad-inventory and incredible ease of deployment made Chitika | Premium ads a great fit for YieldBuild’s userbase.

Chitika will join other top contextual and display ad networks, including Google AdSense, Yahoo! Publisher Network, Platform-A’s Advertising.com, Tribal Fusion, BlueLithium, ValueClick Media, and others, made available to YieldBuild publishers. Publishers will maintain a direct relationship with Chitika, as they do with all other YieldBuild-supported ad networks.

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