comScore released its July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.
In July, Google Sites once again ranked as the top US video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu, the supposedly YouTube killer, ranked eighth with 119 million videos, representing 1 percent of all videos viewed.
More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).