YouTube Sensation Evolution of Dance Seeks Brand Partner

The Evolution of Dance has expanded its reach … offline. Judson Laipply of YouTube fame, known best for meshing popular dances into a six-minute routine, will continue to take his act to select high schools throughout the U.S. in the Fall of 2008.

Dubbed “Inspirational Comedy” by those who have witnessed it, Judson Laipply speaks to high school and college students on the power of choice and the idea that life is change. Laipply has been sharing important messages about life with youth for seven years and has always incorporated his wildly popular dance at the end of his speaking engagements to illustrate his points.

“I try to help students understand how their world operates by encouraging them to see their power of choice and how that affects their life,” says Laipply. “When I started speaking, my goal was always to reach as many people as possible. Working with Campus Media Group is going to help me continue to spread my message.”

In 2008, Campus Media Group, a youth marketing agency specializing in developing custom plans and programs for national brands, is working to pair The Evolution of Dance with a national sponsor to help reach more schools that cannot afford his appearance fees. This sponsorship intends to provide brands with in-school advertising, distribution of promotional materials, online cross-promotion, and other customized promotion.

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