Zillow.com has launched an open lending marketplace called Zillow Mortgage Marketplace, offering borrowers an anonymous and hassle-free way to request custom loan quotes directly from registered lenders. In turn, lenders can respond to an unlimited number of loan quote requests directly from borrowers – for free. Zillow Mortgage Marketplace extends Zillow into another crucial facet of home ownership, and includes the industry’s first-ever lender public feedback system where borrowers rate the lenders they choose to contact.

To access Zillow Mortgage Marketplace, simply click on the new “Mortgages” tab on Zillow.com. Potential borrowers can then request customized loan quotes by filling out a detailed loan request form. Borrowers do not provide any personally identifiable information to the lender — no name, address, phone number or Social Security number. While identity is omitted, lenders are provided enough detail to generate quotes with real rates, customized to the borrower’s circumstances. Once theborrower submits a request, any lender visiting Zillow can browse among outstanding requests and view competing quotes offered by other lenders. However, only lenders who have registered on Zillow and been confirmed as mortgage professionals may participate in Mortgage Marketplace and submit quotes.

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