Zynga opens network to third-party developers
Zynga Game Network has opened its network to third-party game publishers and developers enabling them to reach the largest aggregated audience of social gamers across Facebook, Bebo, Friendster, meebo and soon MySpace. Partners, including gaming companies Sierra Online, Bigpoint and Come2Play, will leverage Zyngaâ€™s proven distribution to guarantee their games reach critical mass on social networks. The initial third-party games announced includes Sierra Onlineâ€™s web games Capital Defense and Boogie Bunnies and Come2Playâ€™s Backgammon and Bigpointâ€™s two most popular games Dark Orbit and Sea Fight.
Zynga has built the largest social game network with 1.3 million daily active users and 20 million registered users. In addition to offering reach to the largest aggregated audience of daily social game players on the Web, the Zynga network also allows third-party publishers and developers to tap into a proven monetization engine and offers unique features including game and friend discovery capabilities for users on games within the network.