Brightcove Inc. has entered into an agreement with UK’s Johnston Press, enabling them to incorporate advertising-supported video content across their 323 regional web properties. The deal is said to represent the next major phase in Johnston Press’ digital strategy to engage its online communities through rich media content and online video.
Over the past two years, Johnston Press has substantial investment in video equipment and training to enable every regional affiliate to produce and publish video content to accompany articles. The Brightcove platform will move this initiative forward significantly, allowing Johnston Press to easily ingest video content from all sources, including its readers. The Brightcove platform will also enable Johnston’s properties to distribute and share content more easily and allow for more flexibility and creativity in how they publish content, establish distribution policies, and target advertising.