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10% of companies allow full access to social media

What’s surprising is the other half of the study — that 94% of these companies have decided to go digital AND invest in social media marketing.

I once gave a talk on blogging in the workplace for an anti-virus company. The objective was to wean employees to get them to blog, which would eventually lead them (engineers) to updating their coroporate blog. During the Q&A

The never ending cycle continues. Many companies today try to invest in social media as if it were rocket science — hiring “experts” from viral agencies to do the work. This is wrong. The best candidates for handling social media roots from the company’s own payroll.

Related posts:

  1. Major media companies, global brands deploy online communities with Akamai and KickApps
  2. Social networking sites not cool for many UK companies
  3. NewsGator, Gigya partner on new content syndication for media companies
  4. SocialMediaPortal.com aims to connect all social media users
  5. Major media companies adopt Newsgator’s widget services and mobile services

One lonesome reply...

  1. [...] powerful social application platform for commerce, collaboration, and networking. That’s why ten percent of companies allow full access to Facebook and other social media platforms. That’s why online office applications from Zoho are actually available on [...]

    By Facebook Abuse | 901am on October 23, 2009 9:03 am

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