Amanda Palmer, from the Dresden Dolls and solo artist in conflict with her label, earned $19,000 in 10 hours via Twitter (Warning: Offensive language). Amanda Palmer is a self-promoter and has managed to create a genuine brand as a solo artist. She has 34.000 followers on Twitter and is one of the more active music artists on the network. Around a month ago she spend several hours on Twitter, both with friends and fans, and earned as a result more than $19.000 in less than a day. How did she manage this?
1. FRIDAY NIGHT LOSERS T-SHIRT, $11,000
by the end of the night, weâ€™d sold 200 shirts off the quickie site (paypal only) that sean had set up. i blogged the whole story the next day and in total, in the matter of a few days, we sold over 400 shirts, for $25/ea.
we ended up grossing OVER $11,000 on the shirts.
2. WEBCAST AUCTION, $6000
a few nights after that, i blogged and twittered, announcing a â€œwebcast auctionâ€ from my apartment. it went from 6 pm – 9 pm, my assitant beth sat at my side and kept her eyes on incoming bids and twitter feed.
total made on twitter in 3 hours, including the postcards, was over $6000.
3. TWITTER DONATION-ONLY GIG, $1800
a few days later, i twittered a guest-list only event in a recording studio in boston, to take place a week later.
total made at last-minute secret twitter gig, in about 5 hours = $2000
Amanda concludes in her typical style, hitting out at her label Roadrunner:
TOTAL MADE THIS MONTH USING TWITTER = $19,000
TOTAL MADE FROM 30,000 RECORD SALES = ABSOLUTELY NOTHING.
You can read the complete entry, inclusive offensive language, here.