AOL is best ISP in customer experience… really?
AOL was rated as the top Internet service provider for overall customer experience, according to a survey of consumers by Forrester Research, an independent research company. The survey asked nearly 4,600 consumers about their interactions with Internet service providers based on a number of measures, including usefulness (tied for first at 79%) and ease-of-use (71%).
AOLâ€™s overall â€œCustomer Experience Indexâ€ rating was 71%, higher than any other service provider in the survey, according to Forrester. The Forrester survey also found that AOLâ€™s Index score climbed five percentage points between 2007 and 2008.
In this kind of economy, it is good to know that businesses are focusing on providing top customer experience.