AOL UK today announced the beta launch of its new homepage that will let consumers access multiple e-mail accounts and social networking services from a single online destination. The new AOL.com homepage will be opened to third-party services and content, providing consumers with new customization options while offering advertisers new opportunities to tap into an increasingly engaged audience. The site is part of the ongoing strategy of AOLâ€™s MediaGlow publishing division to expand globally, including the launches in the UK of menâ€™s lifestyle site Asylum, WalletPop, Autoblog, and Flytrap Games.
Some of the innovative features include AOL UK users being able to check their Google Mail, Hotmail, Yahoo! Mail and of course AOL Mail e-mail accounts, in addition to seeing their online buddies via AOLâ€™s AIM service. From the AOL.co.uk homepage, users will also be able to post status updates to multiple social networks, and access profile activity information, including new friend requests and mail notifications, from services such as AIM, Bebo, Facebook, MySpace, Twitter and other third-party sites in the future. In the UK, social sites account for one in every six minutes spent online, according to a recent study.