Did the title confuse you?  Wait till you’ve watched the cool video of demo showing Orange UK’s 3D Augmented Reality app. But that’s  assuming  of course that your head is still intact and did not explode after watching the video.

I really don’t know for what purpose this iPhone app is really.  Probably just a bragging tool to show how powerful the iPhone is for handling 3D graphics and augmented reality manifestation.

The augmented reality iPhone app was developed by Ogmento, which judging by the way they have produced this video, is an expert on augmented reality app.

The video shows an iPhone inside another iPhone displaying how you can manipulate the 3D graphics rendering of an another iPhone. It allows you to zoom in your virtual iPhone.  Coolest part is that you can fire up and run iPhone apps.

Now that is totally wicked, right? Enjoy the videos, folks!

Via

Related posts:

1. Reality Digital secures $6.3 million in Series B funding
2. iPhone unlocked!
3. Your Truman Show opens doors for future online reality TV stars
4. Amazon Should Not Worry About Nook, But with the iPhone Instead
5. People Are Digging Digg’s iPhone App