Beneflix, the new site for film and philanthropy
Advancing widespread charitable giving into the digital age, the new website Beneflix has launched. Integrating the opportunity for novice filmmakers to gain valuable exposure and for charities to reach a previously untapped resource, Beneflix offers these two seemingly unrelated groups an unprecedented marketplace for networking and fundraising.
Given the national obsession with online video and the struggle lesser-known charities are facing during the global economic downturn, Beneflix fills the need for a communal online destination offering both entertainment and an opportunity to give back. Beneflix is the brainchild of web designer James Malley, with backing from a group of industry professionals.
All user transactions on Beneflix take place using what the site team has dubbed “cNotes.†Film makers upload a scene to kick off a movie fundraising drive and users then vote on what should happen in the next scene, by attaching cNotes ($0.25 each) to their preferred idea. These are donated to the charity indicated by the maker of the film, and the users effectively influence the outcome of the films with their charitable donations.
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