Break Media has formed an internal development and production organization named the “Creative Lab.” This new team, consisting of proven writers, directors and producers, will be dedicated to creating original content on behalf of branded advertisers as well as humorous content for Break Media’s growing audience base of men aged 18-34. The Creative Lab will immediately benefit from access to Break Media’s 60 million unique monthly visitors.

In conjunction with the formation of the lab, Break Media has named Jonathan Small Vice-President of Creative Lab and Editorial, and Tara Leone Vice-President, Production and Distribution.

Break Media also announced highlights of its record growth in 2008:

• Overall unique visitors to Break Media properties increased 274% from December 2007 to December 2008. (ComScore Media Metrix, December 2008)

• Currently the 14th largest domestic video provider as measured by unique viewers and videos viewed. (ComScore Video Metrix, December 2008)

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