If you think Live Current hit the jackpot, wait ’til you hear how the domain’s changed hands over the last few years. This is one of those rare times when a company gets to trade a bird in the bush for two in the hand.
Live Current, when it was known as Communicate.com, sold the domain name as part of a package including Makeup.com, Automobile.com, and Exercise.com. Part of the sale included lifetime royalties on all earnings for these domains. Communicate.com reacquired Call.com in 2006 in exchange for eliminating the royalty provision. The company valued this future royalty stream at $250,000. In other words, it traded in $250,000 in future revenue in 2006 for a $1.1M sale in 2009.
Moral of the story: when opportunity rings, answer the call. Dot com.