Federated Media Publishing (FM) announced a partnership with Mixx, a social media website. Mixx joins FM’s industry-leading collection of more than 100 conversational media sites and social networking applications like Boing Boing, Dooce, Mashable and Graffiti.

Mixx has more than 6 million unique users per month. Unlike one-size-fits-all recommendation sites, Mixx puts users in control of their own personal blend of news stories, photos and videos. Mixx users search and discover relevant media and interact within networks of friends by submitting, voting and commenting on online media using social networking and personalization tools.

FM will leverage Mixx’s large, engaged audience and unique structure in order to bring brand marketers into conversations while maintaining the transparency and credibility that are crucial to Mixx users. FM and Mixx will work closely together to design and implement successful conversational marketing executions for FM’s long list of Fortune 500 brand marketing partners.

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