Social media utility company FriendlyFavor, a social media utility company dedicated to providing consumers a more effective way than email of managing everyday favors and requests online, has launched its flagship site and platform. An all-purpose request tool developed to complement rapidly growing social networks such as Facebook, MySpace, and LinkedIn, the FriendlyFavor platform enables Internet users to more efficiently leverage their trusted networks of friends, family, and colleagues for help with referrals, recommendations, advice and other favors or requests.

Whether asking for job referrals, recruiting friends to help move furniture, seeking personal recommendations on Web site developers, accountants or reliable babysitters, or requesting opinions on anything ranging from Hybrid vehicles to great places on the West Coast to hold family reunions, there are countless common favors and requests that develop in consumers’ lives every day. FriendlyFavor was engineered to eliminate the wasted time, hassle and confusion that can accompany sorting through cumbersome email strings by providing a one-stop site where users can easily manage everything associated with a favor or request, from the initial ask to a thank-you.

In addition to powering the www.friendlyfavor.com site, the FriendlyFavor platform is being optimized for use with Facebook Connect (enabling Facebook users to “connect” their Facebook identity, friends and privacy to offerings like FriendlyFavor), and other white-label uses, as its technology can be easily licensed and applied to corporate networking (and Intranet uses), online communities, alumni and non-profit groups, and numerous other applications.

In addition to enabling users to easily ask for, offer, and manage favors, the platform allows users to thank each other for fulfilling favors, through retail gifts, charitable contributions, and more.

The venture is funded by individual investors affiliated with many of the technology sector’s most successful companies, including Amazon.com, Microsoft, Google and others.

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