Variety is offering readers non-stop access to the most compelling entertainment industry buzz via a new Variety iPhone Application and online widget.

Developed using NewsGator content syndication services and RB Searchs’ Zibb on Demand search engine, Variety can now deliver the most timely and credible news and analysis to its loyal followers whether they are at home, at work or on the road.

The Variety iPhone application is available at the iPhone App Store, and the Variety Widget is available now on Variety.com. Anyone can grab the widget and incorporate it into a web page, including Facebook, iGoogle and MyYahoo. In addition to the speed of content delivery, the new services allow users to select only the content they are interested in, whether that’s news, reviews, videos, photos or interactive tools.

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